Transactional emails are automated messages based on a visitor’s interaction with a website. There are…
Tag:
Email Marketing
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Most ecommerce companies have an active email marketing program. But many new businesses do not.…
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Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens…
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Email marketing is crucial for most ecommerce companies. Critical email performance metrics include percentages for…
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New consumer privacy laws in the U.S. and elsewhere apply to many forms of digital…
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Attributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints,…
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Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the…