February 5, 2021 – Unveiling Black-Owned Romper Pajama’s “Love Is Essential” on BlackBuyBlack.com, a topnotch online marketplace based in Minneapolis, Minnesota, United States. Love Is Essential is a line of clothing from the creator Randi Johnson. He dedicates this brand to his late mother, his heart, and made it available in time for sweetheart’s day. It was equally important to Randi to release it during Black History Month and on an all-black platform.
Buying black has been at the center of the fight for civil rights since Reconstruction. In the days after emancipation, black businesses flourished. Black Americans were able to build thriving general stores, beauty/barbershops, and funeral homes.
Black culture has been setting trends for decades, but in many cases, it does not reap the rewards. African American consumers are enjoying a remarkable period of influence, cultural expression, and entrepreneurship that is manifesting digitally and trending mainstream, according to global researcher Nielsen.
Love is Essential is not just a clothing line, it is a social statement. It is a reminder to black women that they are loved, beautiful and essential. The romper pajamas were released first, in time for Valentine’s Day. They are a flattering fit; masked in a Feminine Afrocentric logo. Mr. Johnson’s mother wore an Afro with great pride. This pride is what inspired the design. Love Is Essential clothing is anticipating expansion by the end of 2021.
“My mother meant the world to me. She always loved an imperfect man, her son, perfectly. She brought love and joy into my life. She still does, even as she rests. I remember her famous phrase, “Baby, love is Always Essential.” As the word “essential” became popular during the pandemic of 2020, he was reminded of her words, “Love is Essential.” – Founder Randi Johnson.
BlackBuyBlack.com is a vehicle to assist in refueling the Black economy providing an online marketplace for black-owned businesses that launched on July 7, 2020, in conjunction with Blackout Tuesday. The company aims to refuel the black economy by encouraging African American entrepreneurs and business owners across the nation by providing a platform that allows Black Americans to patronize black-owned businesses. BlackBuyBlack.com is the concept of Visionary Business Advisor, Tephanie Delaney and designed for economic empowerment of black owned businesses. Its platform currently hosts over 60 black owned businesses and products.
For more information please visit: https://www.blackbuyblack.com/store/love-is-essential
Company Name: BlackBuyBlack.com
Contact Person: Randi Johnson
Email: Send Email
Phone: (314) 660-8264
Country: United States
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