It all started when Gaute, the Oceanness founder, watched a video of a helpless turtle with a plastic straw stuck in his nose. When Gaute later realized the fact that it will be more plastic than fish in the ocean by 2050, he was determined to find a solution to save the ocean and marine life from plastic pollution. An enticing video of how it all started can be found at https://oceanness.com/pages/our-story.
Following a year of development, Gaute and the Oceanness team finally managed to create a fashionable, eco-friendly t-shirt from plastic bottles with the same quality as other high-quality t-shirts. And the initial response has been mind-blowing. Customers say they can’t believe the t-shirts are made from plastic bottles and are utterly impressed by the quality and softness of the t-shirts.
To stop ocean plastic, Oceanness partnered with Plastic Bank. For every t-shirt purchased, Oceanness pulls 100 ocean-bound plastic bottles from coastal areas in Haiti and the Philippines. Plastic Bank’s proprietary blockchain platform secures the entire transaction, making the impact transparent and traceable. Gaute and the team at Oceanness have ensured that they pay a premium for plastic, so that plastic collectors can provide for their families with necessities such as groceries, school tuition, and health insurance. More information on how Oceanness save the ocean together with their customers can be found at https://oceanness.com/pages/saving-the-ocean.
Another disruptive feature of the Oceanness t-shirt is the fact that every t-shirt is truly unique. Every Oceanness t-shirt has its own special QR code printed on its label. When customers scan it on their mobile phone, they get to know who made their exact t-shirt and where exactly the ocean-bound plastic was collected. Providing such radical transparency is building a stronger bond between the customer and the brand. The customers get to know the people behind their clothes on a personal level and can be proud to know the t-shirt was ethically made.
Oceanness launched just a few weeks ago, but have already collected more than 7000 ocean-bound plastic bottles. Gaute clearly states that this would not be possible without their amazing customers. The company’s hairy goal is to collect 1,000,000 ocean-bound plastic bottles by the end of next year. Rightly so, Oceanness customers have been coined Wavemakers for saving the ocean. Honest feedback from the real customers themselves can be found at https://oceanness.com/.
Many experts believe there is little time left to save the ocean from plastic pollution and urge people to act now. Companies like Oceanness could play a pivotal part in saving the oceans and marine life. From pulling ocean-bound plastic, to biodegradable packaging, everything Oceanness do is for the love of the ocean. By standing together with companies like Oceanness, people can save the ocean and marine life from plastic pollution before it is too late.
Oceanness is based in Norway, but ships worldwide. Their unique, ocean-friendly t-shirts can be found at https://oceanness.com/.