At 53 years old, Gianna Miceli has discovered the secret to maintaining a fabulous figure even during menopause. She has successfully completed her own weight loss journey and has gladly begun to share her experience and knowledge to other women who might need it. As a “metabolic genius,” she has become a disruptor, author, women’s health advocate, and thought leader known to thousands of women worldwide.
When she turned 41, Gianna Miceli noticed that she was gaining weight quickly, and she was feeling tired all the time she could barely get off the bed to go to work in the morning. She went to several doctors, and she saw that they were only writing her prescription after prescription, without really diving deep into why she was feeling that way. Those prescriptions didn’t work. She also tried dieting and going to the gym, but they didn’t work, either.
According to Gianna Miceli, the “doctors make life so complicated because doctors don’t make money from well women.” So, if you’re feeling terrible all the time, they’ll write you tons of prescriptions to keep you coming back.
However, Gianna Miceli spent years of research and found that her condition was because of early menopause. And she also found that all-natural food-based solutions actually worked, and they still continue to work. When she saw other women suffering from the same problems, she decided to start “The Menopause Solution.”
Gianna Miceli has also written “Why American Women Are So Fat, Sick, Tired, & Angry,” and created “The Menopause Weight Loss Master Class.” She hosts the five-star rated “Sexy & Fabulous Lifestyle” podcast, available on Apple Podcasts and Spotify.
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Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Gianna Miceli: What makes my company stand out is that I have a real solution, that addresses the root cause of a woman’s misery, that has no risk of cancer.
I hear from women all the time who have been failed by doctors. I just received this email last night:
“I have always been in shape all my life. I was diagnosed with thyroid disease at 33. I’m 49 and my waist gets bigger every day even though I eat clean.
I’m a vegetarian which I became after I couldn’t get rid of my acid reflux disease. I work out. I lift weights and I still can’t lose it.
My diet is clean and I’ve been working on my digestion. That’s always been a problem.
I’m definitely going through menopause. I’m scared. And no one will help me.”
My response to her is too long to print here, but this is a very clear example of how the doctors fail women.
Just off the top, I guarantee she does not have thyroid disease, she doesn’t have too much stomach acid, she has too little, and her entire digestive process isn’t working right and she’s on the precipice of an autoimmune condition.
I guarantee she has at least 6 prescriptions she takes daily for all this when what’s really going on is lacking in the right nutrition to make her metabolic processes work.
There’s nobody doing this in regards to menopause women. Not a soul.
Jerome Knyszewski: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Gianna Miceli: To avoid burn-out, you have to eat right, and get sleep. The partying catches up to you and then you think you’re old, but you’re just really toxic and metabolically starving.
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Gianna Miceli: Most of all I have to thank the people who said my business is silly and only exists in my mind.
But on a kinder note, we have technology to thank for being able to bring our gifts to the entire world without being in person.
I have clients in Canada, Australia, UK, Jordan, and South Africa and it’s mind blowing to me when I think about it.
Jerome Knyszewski: Ok thank you for all that. Now let’s shift to the main focus of this interview. The title of this series is “How to take your company from good to great”. Let’s start with defining our terms. How would you define a “good” company, what does that look like? How would you define a “great” company, what does that look like?
Gianna Miceli: I would define a good company as one that has a clear mission and consistent values and message.
A great company takes care of its employees and gives back to the world, with a greater mission.
I volunteered at “Thrive, Make Money Matter” with Cole Hatter and that was my first exposure to Gary Vanyerchuck and learning how companies take on a mission for greatness.
I have a plan in mind for mine but have not set it up yet but it will be helping the women of the world who don’t have easy access to feminine hygiene products. They don’t have a Walgreen’s aisle filled with options like we do in the USA.
Jerome Knyszewski: What would you advise to a business leader who initially went through years of successive growth, but has now reached a standstill. From your experience do you have any general advice about how to boost growth and “restart their engines”?
Gianna Miceli: I think if your business reaches a standstill, you’ve lost touch with the customer base. You’ve got to go back to, what are they thinking, doing, and feeling. They will tell you. From nail polish to luxury automobiles, they’ll tell you why they’re no longer buying.
Jerome Knyszewski: Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?
Gianna Miceli: The strategies I recently used was to improve my digital experience, so I created something once, and can sell it for any price. It requires no more work on my end, so even lowering the price doesn’t make more work for me, and now I can help more women.
Then I added a product line. Find more ways to solve your customer’s problems and create more income for yourself.
Jerome Knyszewski: In your experience, which aspect of running a company tends to be most underestimated? Can you explain or give an example?
Gianna Miceli: In my experience, the marketing aspect of running a company is underestimated. It’s so easy yet complex today.
We can use bots to reach out to find our customers but those bots had better be speaking the language of our customers.
It’s like how the tech is listening to everything we do and say today, how our phones are literally spying on us, and then they deliver exactly what we need.
For instance, I had a phone conversation with a friend who was coming to visit NYC and I would meet him for lunch on this day at this time at this restaurant..
Soon after that call, I received a notification from Lyft with a coupon for 10% off my next ride, and it literally told me what time to leave and what train to take so that I would be meeting my friend at the time discussed!
Jerome Knyszewski: Great customer service and a great customer experience are essential to build a beloved brand and essential to be successful in general. In your experience what are a few of the most important things a business leader should know in order to create a Wow! Customer Experience?
Gianna Miceli: The way to impress your customer is to USE THEIR NAME! Respond to their inquiries like human beings and not $3 an hour employees overseas.
It’s so easy to make someone happy just by acknowledging their needs and giving a little extra and being human.
For instance, I’ve been with my cell phone service carrier for 25 years so I’ve seen the customer service leave the USA and become almost non-existent and it’s a shame. It would blow me away if someone would acknowledge that I’m a human being that pays them every month for 25 years.
Jerome Knyszewski: What are your thoughts about how a company should be engaged on Social Media? For example, the advisory firm EisnerAmper conducted 6 yearly surveys of United States corporate boards, and directors reported that one of their most pressing concerns was reputational risk as a result of social media. Do you share this concern? We’d love to hear your thoughts about this.
Gianna Miceli: This is fascinating because this year, many corporations took risks becoming socially “woke” and that’s a risk.
I think it’s a very personal decision, for instance, a friend of mine jumped on the Trump Train at the very beginning and that CREATED his brand. He exploded by doing so. His little radio show is now nationally syndicated. His one town newspaper column is now nationally syndicated. He was interviewed by over 1500 media outlets. He’s had three best-selling books since then, so you never know. He just took his company to a public IPO for millions.
What we do know, is that not having a social media presence makes you invisible. It’s the world we live in now. Your customers get to know you via what you say on your social media.
Jerome Knyszewski: What are the most common mistakes you have seen CEOs & founders make when they start a business? What can be done to avoid those errors?
Gianna Miceli: My biggest pet peeve, is that people have lost the ability to communicate clearly, and when told, “Hey, I don’t know what you’re communicating”, they throw it back at me, as if I’m not intelligent, which is hilarious. I take all feedback as feedback to assess no matter who it comes from. It’s a perception someone is having about your business and it has to be addressed to some capacity.
And I’m sorry to say, it’s mostly from women. Women are too timid to speak directly about what problem they actually solve and they create these very odd elevator pitches that don’t communicate a concept. I’m like, “what problem do you solve? I don’t know what you’re saying?” I know from their responses they just blow off that i did not know what they are trying to say.
What can be done to correct these errors is one has to realize that you’re not selling to yourself. YOU might understand your elevator pitch, but the market does not. The market will always tell you if what you do is valuable or not. Can you solve a problem quickly? Can you save someone time, money, or pain? They you have a business.
Jerome Knyszewski: Thank you for all of that. We are nearly done. You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Gianna Miceli: Wow what a great question!
If i could start a movement that would bring the most amount of good to the people, I wish I could completely change the medical system to what it was before the Rockefeller Foundation bought up most of the medical schools back in the 1930’s and changed the curriculum from naturopathy to allopathy and put us on the path of “a pill for an ill”.
That impact would change the future of the planet. Type 2 Diabetes is the fastest growing chronic illness that barely existed 100 years ago and in the USA, we spend $250 million dollars a year on it and it’s reversible in 16 days by changing one’s menu and doctors have known this since the late 1800’s.
I hosted a fantastic event in Vegas a few years ago called Smart Health and I was super excited to meet and mingle with the top CEO’s in health tech.
The entire two days, the speakers talked about how to manage type 2 Diabetes around the world, not reverse it. And the whole time I was dumbfounded at how much time, money, and effort was going into this instead of really healing people. We could and should be teaching people how their bodies are creating Type 2 Diabetes. What a shame!
Jerome Knyszewski: How can our readers further follow you online?
Gianna Miceli: My most active social media is Instagram @MsGiannaMiceli but I’m on Youtube, Facebook, Linkedin, and Parler.
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!