Charlotte Balbier is a woman of many talents. Not only is she the founder of Charlotte Balbier LTD, she is also a “mindset and marketing expert for solopreneurs to SME’s,” she also helps “creative high achievers who are ready to take their confidence and business to new levels.” Her two-decade history of success has given her the necessary tools, experience, and expertise to deliver professional coaching and mentorship “from the heart and with integrity,” which enables her to “deliver growth and results.”
Aside from the above, Charlotte Balbier is also a veteran “creative director, fashion designer and business director.” Through her consultancy and role as a non-executive director, she works with solopreneurs and SMEs to “create increased turnover, visibility and…profit.” She applies her skills and expertise in marketing, art direction, design, advertising, social media marketing, photoshoot styling and direction, as well as direct sales to drive her clients toward success.
Charlotte Balbier is also a “qualified NLP practitioner and mindset coach.” She believes her qualifications help boost her intuitive approach to drive up her clients’ confidence to the highest level. For example, she has already built and sold a brand worth seven figures, and she believes she can help her own clients do the same.
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Jerome Knyszewski: Thank You so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
Charlotte Balbier: Let me take you back to 2003 that is where it really started to get serious in my career. I founded and built a bridal brand Charlotte Balbier Bridal from scratch and then sold it in 2017. After some time out to have my little boy now 3 I was being asked all the time to mentor and consult for people. I dipped my toe in and out for a while and then in lockdown my business has really taken off.
Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where
did you get the drive to continue even though things were so hard?
Charlotte Balbier: When i had my bridal brand yes i had some major highs and lows. My drive and passion to my retailers and my brides is what pushed me to carry on and also my team as i had a team of 20 that relied on me to keep them in a job. When i started this business I actually had it under a different name, it was All The Pretty by Charlotte Balbier and it was a mix of mentoring and then creative work. The 2 together just did not work and I also was experiencing some private issues and mental health issues. So i actually closed it. It was the best thing I ever did as it gave me the time to get clarity and I retrained in the mindset side of what i offer now. People were still reaching out to me to help them so i re branded to Charlotte Balbier Mentor and as they say the rest is history. My purpose in life is to help others and i don’t see what i do as work, it’s my purpose.
Jerome Knyszewski: Can you please share your “Five Things You Need To Know To Delegate Effectively and Be Completely Satisfied With the Results?”
Charlotte Balbier: Know your strengths and weaknesses. The weaknesses delegate. Example if book keeping is not you’re thing get a book keeper to take care of it all, they are not an expensive asset to have if they give you peace of mind and freedom to grow.
1. Give clear instructions and articulate what result you want. Don’t expect people to know what it is you want, you have to be clear.
2. Delegate to the right team members. I have seen so many times people delegating jobs to the wrong people. Identify who is good at what in your team and delegate accordingly.
3. Know what result you want and make sure everyone who is involved is on the same page.
4. Be realistic with timelines and the time it’s going to take. Ask the person how long they think it will take, do not presume.
Jerome Knyszewski: One of the obstacles to proper delegating is the oft-quoted cliche “If you want something done right do it yourself.” Is this saying true? Is it false? Is there a way to reconcile it with the importance of delegating?
Charlotte Balbier: That totally depends on you are delegating to. If you choose the wrong person, so example you do not follow point 3 and you say delegate out a job that requires someone to do a job that does match their skill set then you are not going to get the best results.
Jerome Knyszewski: How can our readers further follow you online?
Charlotte Balbier: I am always on my Instagram would love to connect with you all on that.
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!