Latisha Bovey - Author
Latisha was born in Jacksoneville, Florida. Mental training is her passion. Lifelong learner with an ongoing curiosity to learn new things. The most important thing for her is writting.
Major Brands Bet on DTC Ecommerce
Selling directly to consumers online is no longer just for…
Even Small Companies Use AI, Machine Learning
Data, technology, and people are at hand to make artificial…
10 SEO Tips for Podcasts
Podcasts have gone mainstream. As of March 2020, 37 percent…
22 Tools for Writing and Distributing Content
Generating informative and meaningful content can strengthen a brand and…
5 Ways to Prompt First-time Customers to Buy Again
Merchants know that it’s more expensive to acquire new customers…
DTC Seller of Apple Watch Bands Soars from College Project
Braxton Manley was a sophomore at Texas Tech University in…
A Human Approach to Marketing Automation
Marketing automation can seem daunting. It may require segmenting customers,…
Email Conversion Guide, Part 1: Database Cleanup
Email marketing is crucial for most ecommerce companies. Critical email…
13 Free Video Editors from Basic to Advanced
The right software can help create compelling product videos, clips,…
The best way to select a software vendor
I am a believer in using software packages rather than…
Ecommerce Product Releases: February 15, 2021
Here is a list of product releases and updates for…
SEO: Keyword Research for Product Content
Content on an ecommerce site’s product detail pages, category pages,…
Ridge Wallet Hits $50 Million with Influencer Marketing
Ridge wallets launched via a Kickstarter campaign in 2014. Ultra-thin,…
Raising Funds Becomes Easier with New SEC Rules
The U.S. Securities and Exchange Commission has modified rules that…
When to Consider Ecommerce Shipping Insurance
High-end products, high volume, and quality customer service are among…
SEO: Common Fixes to Core Web Vitals
Google stated in November that Core Web Vitals would become…
9 Cloud Storage Services with Encryption
As businesses move their sensitive data to the cloud, security…
Hamlet Batista
All of us here mourn the death last month of…
The Benefits of an Ecommerce Technology Advocate
From site launches to software integration to performance enhancements, managing…
Lessons from a Friendly Bet: Beardbrand vs. Supply.co
Patrick Coddou’s company, Supply.co, sells razors and shaving accessories. My…
5 Practical Uses for Google Ads Editor
Many tools can help manage a Google Ads account. But…
5 Content Marketing Ideas for March 2021
For March 2021, consider creating content around Irish-Americans, mirth, employee…
Digital Payments in China Are Cheap and Convenient
In “China Is Dominating Ecommerce,” contributor Marcia Kaplan addressed that…