Latisha Bovey – Author
Latisha was born in Jacksoneville, Florida. Mental training is her passion. Lifelong learner with an ongoing curiosity to learn new things. The most important thing for her is writting.
The Keys to More Ecommerce Conversions
Ecommerce conversion rate optimization and user experience are complementary, but…
Attributing Sales to Email Marketing Is Not Always Easy
Attributing sales to email marketing can be difficult. A typical…
Serious changes are coming to the E.U. VAT
As I write this in mid-December, there is no Brexit…
Big Changes from Google Ads in 2020
The year 2020 witnessed raging Australian wildfires, a presidential impeachment,…
5 Essentials for Ecommerce Site Search in 2021
Ecommerce site search is vital for navigation and conversions. Picking…
12 Outstanding Digital Media Campaigns from 2020
Reviewing the year’s best digital marketing campaigns from established brands…
Amazon Marketplace Sellers Are Attractive Acquisition Targets
Buyouts of Amazon marketplace sellers are booming. Aggregators are scooping…
Entrepreneur’s Page-builder Tools Attract Outside Equity, 100 Employees
Finbarr Taylor moved to the U.S. nine years ago with…
Understanding Amazon’s ‘Brand Health’ Initiative
Amazon’s new A10 search algorithm ranks organic results, in part,…
5 Ways to Boost January 2021 Retail Sales
For many retailers, January sales feel like a slump after…
Charts: Shopify’s Share of Global Websites, Ecommerce Sales
Shopify launched in 2004 in Ottawa, Canada, when its founders…
Ecommerce Product Releases: December 15, 2020
Here is a list of product releases and updates for…
Does Buy Now, Pay Later Threaten Credit Card Issuers?
Capital One recently announced that it would ban the use…
How Influencer Marketing Drives Holiday Sales
Influencers have the power to help drive ecommerce sales the…
Gym Owner Shifts to Online Weight Training (and Thrives)
Perhaps no industry has been more disrupted by the internet…
Clienteling Personalizes In-store, Online Shopping
“Clienteling” enables shoppers and personnel in physical stores to interact…
Visa Wants to Buy Plaid. U.S. Sues
In January 2020, Visa announced it was acquiring Plaid for…
The Long-term Effect of Buy Now, Pay Later
Point-of-sale financing services such as Klarna and Affirm make it…
Our Favorite Books of 2020
We asked our contributors to tell us the best book…
20 Free Web Design Tools from Fall 2020
Free resources from the design community can add value to…
My Top 6 Conversion Tactics for 2021
Despite the unprecedented changes in 2020, the standard ecommerce usability…
Agency CEO: Adopt an ‘Abundance Mentality’
Online selling is increasingly competitive, forcing merchants to selfish and…
When to Apply Google Ads Recommendations (or Not)
The work of a pay-per-click ad specialist is seemingly never…