Angela Bradford: “Decisions Run Everything”

by Jerome Knyszewski
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Angela Bradford World Financial Group

Angela Bradford is a senior marketing director with the World Financial Group.

Before joining the company, Angela Bradford used to be active in the “blue collar world of trucking and training horses.”

When she entered the world of finance and training, Angela Bradford spent 5 years to transition completely into the new industry. She has “opened multiple offices and started expansion into two countries.”

Angela Bradford works with an amazing team. Her goal is to have “agents in every state and province in North America within the next 10 years.”

For several years, Angela Bradford drove a truck until the industry slowed down. She looked for other opportunities and other positions.

Then, Angela Bradford was introduced to the World Financial Group, and she saw that she “could get into a brand new career without much risk.” So, she decided to go for it. She would give it her “best and see.”

When she entered the World Financial Group, Angela Bradford found that she was “finally in an industry where I could give my family the life of our dreams while helping many others have the same opportunity.”

Angela Bradford also believes that she has found her life’s purpose with World Financial Group.

Check out more interviews with successful entrepreneurs here.

I was put on the earth for a purpose, as I believe we all are, and I felt that I had finally found it with starting my own business.

Jerome Knyszewski: Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

Angela Bradford: I was driving truck over the road for many years and then the industry slowed down. This caused me to look for other opportunities and into other positions. I was introduced to World Financial Group then and I saw that I could get into a brand new career without much risk, so I thought “why not,” and I decided to try and go for it. I would give it my best and see… So I started up my business.

Jerome Knyszewski: What was the “Aha Moment” that led to the idea for your current company? Can you share that story with us?

Angela Bradford: The moment that changed me from “trying this thing out,” to all in was my first payday and listening to Steve Holbrook’s story with our firm. I realized that I was finally in an industry where I could give my family the life of their dreams while helping many others have the same opportunity.

I was put on the earth for a purpose, as I believe we all are, and I felt that I had finally found it with starting my own business. I saw that I could work for someone else for the rest of my life, or take the leap out of the employee world and build something for my family’s legacy.

Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?

Angela Bradford: Did I consider giving up? That answer is a resounding YES! I still do some days. Thinking of quitting is normal. What you choose to do with that feeling, is what matters. I felt like quitting when I experienced perceived rejection after rejection.

I thought of quitting when I found out some of my close family thought I was in a scam. I thought of quitting when my cashflow and business wasn’t growing even though I was working very hard. I thought of quitting when people in my agency quit on me. I think if quitting when I wake up and am exhausted and don’t want to get out of bed.

Why haven’t I, or don’t I? It’s because I have a why that I have attached to that is deeper than feelings and thoughts. I want to change the world, and while that seems like a broad concept, to me it means that I am willing to do whatever God gives me the strength to do — moment by moment — in my business.

Thinking of quitting is normal. What you choose to do with that feeling, is what matters.

Jerome Knyszewski: So, how are things going today? How did your grit and resilience lead to your eventual success?

Angela Bradford: While I am long ways from where I want to go, my agency has come a long ways. I believe my and my team’s resilience is paying off. We grew 167% during the COVID pandemic in 2020 and I believe in 2021 we will blow that statistic out of the water. The compound effect of daily activity is an awesome thing to work with.

Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?

Angela Bradford: When I first started my business I made so many mistakes. I would go out and talk to people who didn’t want to talk to me. I would ask for their phone number and they would get nervous and act like I, a female, was going to be able to do something sinister with that number.

At the time, I would feel rejected, but as time went on, I started to laugh more and confirm that I understood that I was scary and would slowly back away from them so they wouldn’t get more ‘spooked’.

I learned I was looking for those that wanted what I was able to provide, not for unwilling people who were too nervous of strangers to give me a chance to explain what I was offering.

Business is an inner growth journey.

Jerome Knyszewski: Ok super. Here is the main question of our interview. What are your “5 Things I Wish Someone Told Me Before I Began Leading My Company”? Please share a story or an example for each.

Angela Bradford: I am glad that I didn’t know somethings before I started or I might not have started LOL

But somethings that I have learned so far are the following:

  1. Business is an inner growth journey. Just having a good work ethic isn’t enough. I used to feel upset with my clients and agents and complained about it to a friend in the business, and she said, “you attract who you are.” At the time, I was UPSET with her. Then I took the time to think about it and decided to become fully involved with personal and internal growth. It took time, but it changed my business in only a few years.
  2. I wish I had known that other’s opinions of me do not really matter. Rejection is a perception and not reality. It comes from thinking about myself more than thinking about others. In fact, with time, I could see that the people who told me I wouldn’t make it, were wrong. Their opinion did not need to, and thankfully didn’t, become my reality.
  3. Coachability is very important. It is crucial to reach out for help from others and, after reflection, to be open to following their ideas. I tried to do many things “my way” and realized that was not overly smart, and that following a ready made path was easier than doing everything alone.
  4. Decisions run everything. What you wake up and decide every day is key to life and success 100% of the time. When we “try” to make business decisions work on the spur of the moment, they rarely work. I made the decision to go all in to my business in 2016 and that was when my business got easier. I was no longer debating the price I was willing to pay for success.
  5. That not everyone is like me. I know that this seems basic, but it took me awhile to love and accept people where they are, instead of expecting them to be where I am. I recall trying to get people to do things that would help them, but they weren’t in a headspace to take my advice. Until people are ready, it does not help to try to convince them to act.

Jerome Knyszewski: How can our readers further follow you online?

Angela Bradford: They can find me on Instagram at @realangelabradford and I would love to hear from anyone there! Here to help if I can!

Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!


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