Renee Warren, We Wild Women: “The Key Is Training”

by Jerome Knyszewski
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Renee Warren

Renee Warren is a woman of many skills. She is the founder of We Wild Woman, inspirational speaker, and podcast host. She has also won awards as an entrepreneur.

Aside from running We Wild Women, Renee Warren hosts the “celebrated podcast” called Into the Wild. The show features “curated interviews with women entrepreneurs.”

With the show, Renee Warren aims to “inspire and give actionable advice to women who are launching or growing their own dream business.”

Renee Warren also started a “content marketing and PR agency” in 2012. She applied her skill and expertise to pull the company from the ground up and turn it into a “seven-figure, globally-recognized company with clients from South Africa to San Diego.”

Her PR work has brought Renee Warren success and renown in the industry. She pays it forward through her business coaching.

Many clients seek out Renee Warren because of her “ability to validate business ideas, go-to market strategies, and business systems.” They also apply for her “founder mindset training.”

Likewise, Renee Warren co-wrote the book “Get Covered! How to craft, pitch and tell your startup’s story to get more customers.”

As a strategist, Renee Warren makes sure to challenge “the conventional ways of garnering media and customer attention.”

Her 22 years of experience as an entrepreneur and “unapologetic risk-taker” influences Renee Warren’s coaching style.

Check out more interviews with marketing experts here.

My drive came after I started to believe in myself. Renee Warren, We Wild Women

Jerome Knyszewski: Thank you so much for joining us in this interview series! Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?

Renee Warren: I started a restaurant when I was 17 years old, and have only ever really known entrepreneurship since that day.

But nothing, not even hiring and firing my parent’s friends, prepared me for the day my best friend and business partner decided to leave the company with only 5-days notice.

This was off the heels of me coming back from my honeymoon and eyeing the million-dollar mark.

We were growing rather quickly with clients from South Africa to San Diego, doing PR for funded technology startups, and I didn’t think I had it in me to keep going.

I was already exhausted after having two babies in one year (Irish Twins) and moving to a city where I didn’t know anyone.q

I kept asking myself what I did wrong, why someone would want to leave such a great and fun company. I blamed myself.

The worst part was that I honestly didn’t think I could do it on my own.

There were several comments from people like “I didn’t think you’d keep going” and, “I thought for sure you’d give up and close down the company”.

I quickly turned things around and made it into a $1M agency, but it came with way too many unnecessary dead ends, forks in the road, and speed bumps.

My drive came after I started to believe in myself.

When I reflected back on the big wins of the company, they were all mine. The client list, mostly my sales.

The smart team, mostly my recruiting. The huge profit margins, mostly my efforts. The 30,000 ft view showed me with clarity, my ability to move the needle.

That momentum pushed me further and got me through the slump.

Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?

Renee Warren: One year I won a free 4-month lease on a Jeep at an auction and decided to let a team member who had just graduated from university use the car for business tasks.

The problem was that he was from India (with different driving rules) and had just received his license to drive in Canada.

He was unfamiliar with the rules, although he graduated from driving school, and got into a fender bender.

No one was hurt, but the conversation I had to have with the dealership after only having the car for a week was not good.

We laugh about it now.

Done is better than perfect.

Jerome Knyszewski: Can you please share your “Five Things You Need To Know To Delegate Effectively and Be Completely Satisfied With the Results?” Please share a story or an example for each.

Renee Warren:

  1. Done is better than perfect. Thank you Sheryl Sandberg for that one.

    Most people, actually 99.99% of people have little clue what’s going on in your head. So when something is done at 80%, just be OK with that. Most others won’t know that the other 20% is missing.

  2. Someone is working in their zone of genius with the work you delegate.

    Not only is there stuff you shouldn’t do, but there is also stuff you hate to do, most of which should be delegated.

  3. The key to proper delegation is training (systems).

    The moment you start a new process, document it so that when you train the person you will eventually delegate it to, the onboarding time is shorter and there is more comprehension of the task.

  4. It’s easier to delegate when your mission and goal are clear.

    Without clarity around why you’re doing something, it makes it 10x harder to transfer tasks because you yourself don’t know what’s going on.

  5. Develop a feedback loop so that the delegator and delegatee are constantly clear about the goal.

    This should mean weekly meetings (15 minutes) to provide critical feedback for both parties.

Jerome Knyszewski: One of the obstacles to proper delegating is the oft quoted cliche “If you want something done right do it yourself.” Is this saying true? Is it false? Is there a way to reconcile it with the importance of delegating?

Renee Warren: The saying is true only when you need to create a process around how to do a new task.

With everything documented, you shouldn’t have to do it for anyone else ever again.

Jerome Knyszewski: How can our readers further follow you online?

Renee Warren: They can follow me on Instagram or visit the We Wild Women website.

Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!

 

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