Myrte Scheffer, of Global STARS: “Empower the Mind”

by Jerome Knyszewski
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Myrte Scheffer

Myrte Scheffer is an award-winning Dutch business strategist who started her own business at 23 years old. Since then, she has found success as an “international entrepreneur, coach” and “mentor.”

Now, Myrte Scheffer is looking to evolve her business “into a global movement where she guides Female entrepreneurs and leaders to transform their past pain into power, to return to their true STAR within: She Triumphs Adversities and Rises.”

Since she was 23 years old, Myrte Scheffer has worked to gain “more knowledge and expertise as she worked with a lot of different people, on different levels, and she has seen and guided many organizations in the journey of transformation.”

Today, Myrte Scheffer runs three firms. One firm is in Holland, while the other two are in the United Kingdom. Taken together, the companies “serve a different purpose in achieving her higher vision.”

What is Myrte Scheffer’s higher vision? It is that “no women (young and old) [should] ever have to feel lost or lonely again and by transforming their (past) pain into an unstoppable professional power.”

With her team of professionals, Myrte Scheffer helps guide these women to return to their “authentic self,” by teaching them business fundamentals that will help them “create an impact in the lives of others.”

Through her movement, Myrte Scheffer plans to “reach out and help as many STAR Women of Wisdom as possible—across the globe.”

Check out more interviews with thought leaders here. You can also watch Myrte Scheffer in conversation here.

Honestly, I believe I was always meant to do this. Something big. Myrte Scheffer, Global STARS

Jerome Knyszewski: Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Myrte Scheffer: Honestly, I believe I was always meant to do this. Something big. I always told my friends that I was put on this earth to make an impact and that I wasn’t born for a functional life as I like to call it. By now, I understand that my journey is one with many obstacles, setbacks, comebacks and victories. The main part of my backstory however, is one that stands from a place of love. When I was 11 years old, I became the proud sister of a multi disabled little girl. Having 2 little brothers already, I was thrilled to find out I had a sister. Tessa was one of the most vivid girls I know, perfectly perfect in her own way. Tessa turned out to be the opposite of me: she couldn’t walk, she couldn’t talk, she couldn’t take care of herself and most importantly: she couldn’t consciously manifest her purpose in this world.

In November 2017 she suddenly passed away at the age of 21. For all her life I always felt responsible for her in a way and after she passed away, I caught myself not only feeling sad. I also felt relieve kicking in. As if I was released from a responsibility that wasn’t even mine in the first place. It was the most bizarre and weird feeling ever, because this wasn’t “normal”, right?

As if the Universe was playing with me, I ended up fostering the most beautiful teenage girl ever (she was almost 16 back then), only 4 months after Tessa passed away. This girl was already in my life and I occasionally took care of her, but it wasn’t until then when I felt and knew, I needed to be there for her fulltime. So I did. And we had an amazing 6 months together and I’m still very proud to have her in my daily life. By fostering her, I not only healed her, but she also healed me. She showed me how young I was when I had to deal with all the stuff I dealt with during my teenage years. She also showed me that no matter what curveball you get thrown in life, it’s you that decides the impact of it. The biggest insights of that time, was that I never developed my own identity in my teenage years, and instead, I started building other people’s identities. At first in my personal life, and when I started my first business at the age of 23, all I did was building identities for entrepreneurs, CEO’s and whole organisations. I slowly started to realise why I’ve always felt so drained and unsatisfied in my business, even when I was creating massive results and winning awards with the concepts I designed.

It was this feeling of unsatisfaction that I decided not to accept anymore in my life:

I started an intense journey of self-discovery that started in 2017 and it wasn’t until November 2020, when I suddenly understood what her purpose in life was: to help me find mine. We were always meant to be a team. She and I. Because of her, I discovered my true purpose in life.

One day, when the first wave of COVID-19 hit the van, I decided to fully focus on my inner self. To embrace and take a journey inside to really find out what I want in life and to listen to my intuition to show me my true needs and desires. I found out that I created a life for myself that was exactly the opposite from what I really wanted: freedom, love, connection, authenticity, travel the world ánd create global impact.

So I decided it was time to put myself first and to step into my purpose.
In September 2020 I took the first step in realising my dream and I knew the first thing I had to do was to built the business fundamentals to create a global movement that guides FEMALE LEADERS ALL OVER THE WORLD, to grow personally, spiritually and professionally. After years of working as a Strategic & Trusted Advisor in a male-dominant environment that started when I was 23 years old, I bravely transitioned and reinvented my business by focusing on the females. I finally realized that working with women is where I can find my true fulfillment as I comfortably speak the same language with them. Influenced by the inspiring women in my life such as my mother, siste, foster daughter and my “second mom”, I realized the impact of a feminine love, support, and perspective in helping one discover her identity and happiness. The combination of my soul-driven strategies and healing abilities are key to one’s personal and business-related growth! Today, I continue to traverse the mission in touching more and more women and transforming lives through building a global movement called Global STARS. S.T.A.R. stands for She Triumphed Adversities & Rises.

I strongly believe that everyone is born a true STAR. And due to circumstances, events and happenings in your life, this star is not developed to it’s maximum potential. And that’s a waste.

If Tessa thought me one thing, it is to be my authentic self. She couldn’t be anyone different than herself, and yet, she served an ever bigger purpose than she could ever know.

Let this girl be an example and inspiration to all of us.

When you truly know deep down, you will find a way.

Jerome Knyszewski: Can you share the most interesting story that happened to you since you began your career?

Myrte Scheffer: I was still in University when I decided to start working for myself. I was asked by Mercedez-Benz Holland to execute a market research for them. Since I’ve always knew I wanted to work for myself, I started my first business for this big brand at the age of 23. I grew up in an entrepreneurial family and I always felt I wasn’t a ‘system-girl’ — I’ve always been different and authentic even though it took me some time (35 years) to wrap my head around that 😉 Anyway, one of my most interesting stories stands from the decision to start working for myself. As part of my graduation I ended up doing an assignment for a professional football organization in the Netherlands. The assignment back then was to investigate the role of Social Return on Investment on Sport Sponsoring. I ended up developing an award winning social department where we not only helped 2000 people a year through our social projects, but also collected more than half a million euro every season due to social sponsoring. I designed a unique collaboration model where sport, government, business and corporates worked together on creating impact. The interesting thing for me — looking back — is that from the beginning of this assignment, I had a vision. I saw it. I believed it. And I nailed it.

We won multiple awards for the concept and 11 years later, this social department of the professional football club PEC Zwolle, it still marked as a vivid example in the world of Social Sport sponsoring and Corporate Social Responsibility.

For me that’s the most interesting part: sometimes you are the only one who sees the bigger vision or the higher dream. And that’s ok! When you truly know deep down, you will find a way.

Don’t give up.

Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Myrte Scheffer: Well, the funniest element of this all is me actually. Sometimes I look at myself and the things I’m doing and I’m thinking to myself: really? Haha.. I’m wired in such a different way that it’s almost funny sometimes. That fact brought me into multiple painful, expensive and disappointing work situations, however, it also brought out the best of me.

If you don’t position yourself as the most important thing, you will never be seen and heard, mostly by yourself.

Jerome Knyszewski: Do you have a favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life or your work?

Myrte Scheffer: “If you don’t position yourself as the most important thing, you will never be seen and heard, mostly by yourself.”

Following up on the previous question: when I was in that situation after losing twins, I had to decide to put myself first. I had to decide to no longer tolerate systems, structures and settings in my life that were dysfunctional for me. If a flower doesn’t bloom anymore, you don’t change the flower; you change the flower’s environment.

It was only me who could decide that, believe that, act on it and slowly transforming my life and business in a way that would facilitate me and my mission.

It was then when I decided to travel the world to start building the Global STAR Movement.

I decided to transform all my Pains into my Power. All my Trauma’s into Treasures. All my Adversities into Adventures.

It’s not a one size fits all, it’s a one size that fits you! Myrte Scheffer

Jerome Knyszewski: Ok super. Here is the main question of our interview. Can you please share 5 things that can be done or should be done to help empower more women to become founders? If you can, please share an example or story for each.

Myrte Scheffer: I’m using some of the steps of my STAR Program here and I’ll explain what they contain. I designed these steps specifically for the purpose of empowering women to become founders.

  1. Enrich the soul — This is were the real magic happens. Every time I start working with a new client, I always start with a very intense soul-discovery session (also digital). During this 4 hour spiritual experience we take a deep dive in your past to do two things: detect your pains and heal them ánd identify (the first layers) of your true purpose. This is such a fundamental element in my guidance and it’s life changing for everyone upon till this day.
  2. Empower the mind — The next step is to empower the mindset, leadership skills, professional positioning (internal and external) and actively working on their mindset. Work on those limiting beliefs, envision your dream, start believing you can do this and mostly: feel empowered to create. To turn your vision into reality!
  3. Elevate the strategy — In order to turn your vision into reality, you need a vehicle. A concept, a strategy that facilitates your beautifull vision. Together we will discover and design this piece by piece. I always walk along side my clients during the whole proces and experience showed that the best results come when you work intensively on this together. It’s not a one size fits all, it’s a one size that fits you!
  4. Unite Uniqueness — I can’t even count how many times I’ve felt alone and lonely on this journey. Misunderstood and guided the wrong way, because what we’re doing here, requires a high level of all the above. That’s why we need to accept that we are unique and that our path to realizing our dreams is therefore also unique. When you connect with like minded souls and yet, have your own unique path, you will feel inspired and empowered in a way you could never imagine!
  5. Collaborating with the STARS — Last but not least; when you are ready to really take it to the next level, you can start collaborating. Not from a place of desperation (haven’t we all been there ;)) but from a level of elevating. Can you even begin to imagine what will happen when all the right stars are aligned and working together…

Also watch my video: Five things that can or should be done to help empower more women to become female founders.

Jerome Knyszewski: We are very blessed that some very prominent names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them.

Myrte Scheffer: Definitely: Michelle Obama, Oprah, Dr. Edith Eva Eger & Lady Gaga. Preferably together in one room ☺ They represent the diversity of leadership for me: Miss Obama as a political and social representative of a nation. Oprah as a spokes lady for so many females out there, Dr. Edith Eger as an example of how strong we are when we put our minds to it and Miss Gaga through her creative and expressive way. All four very inspirational with their own story, their own scars and their own stars.

I would LOVE to work with them as part of the Global STARS Mission!

Jerome Knyszewski: How can our readers further follow your work online?

Myrte Scheffer: The following are links to my social media accounts and sites for further reference:

Since the movement just started, we are still in the process of setting up all the proper websites and all social media platforms. We are currently working really hard on those platforms because we want to reach out and help as many Global STARS as possible — across the globe — so bare with us and in the meantime follow us on:

Facebook account

Facebook Public Figure page

Instagram account

Corporate (currently under construction)

LinkedIn

Jerome Knyszewski: Thank you for these fantastic insights. We greatly appreciate the time you spent on this.

 

 

 

 

 

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