Meet Chris Berg, Founder of Fully Loaded Deliveries

by Jerome Knyszewski
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Chris Berg, founder & president of Fully Loaded Deliveries, talks about how to take a company from good to great

Fully Loaded Deliveries founder Chris Berg started his company with the vision of becoming the best moving company in the industry. After more than ten years, he has grown his company according to that vision, and now he wants to share the secrets of his success.

At Fully Loaded Deliveries, Chris Berg leads an industry heavyweight that “specializes in residential moving, furniture delivery, designer installation and warehousing.” The company also employs “highly-trained and experienced movers have all the skills needed to make your next relocation simple, hassle-free, and affordable.” If you’re in need of their services, you can rest assured that Fully Loaded Deliveries will “make your experience a pleasant one,” because their team “will stop at nothing to ensure that you come away more than satisfied.”

The company also sprouted from humble roots. With a single truck and a single employee, Chris Berg began to make the “Best 1st impressions” to every client they served. Where did these first impressions come from? Customers were impressed at the way Chris and his team handled themselves. The Fully Loaded team followed a dress code; they cleaned their trucks regularly; they practiced a good work ethic; and they gave excellent customer service. Chris Berg and Fully Loaded “hit the mark on all aspects of what was expected and also providing continuous/everyday over the top services.” Before long, the company took off.

Now, Chris Berg and Fully Loaded Deliveries is continuing to expand on its way to become the best company in the industry.

Check out more interviews with successful business founders here.

Jerome Knyszewski: Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

Chris Berg: I spent many years in the retail industry at GAP and I worked my way up through the company but I realized that it wasn’t my calling. My sister-in-law opened a high-end furniture store in Arizona and we both noticed that there was a major opportunity in high-end delivery services that wasn’t being filled by anyone in the industry. From there, I came up with a business plan for Fully Loaded Deliveries, a high-end delivery, moving, receiving and warehousing company, and I created the company from the ground up. My wife and I actually worked the first job together. I distinctly remember us carrying and maneuvering a 7-foot farm table on our first delivery.

From there, I’ve really built the business into what it is today due to our work ethic, customer service and passion for the industry.

Now, we work with homeowners, along with respected and prestigious interior designers, architects and builders from all over Arizona, as well as work with clients in California. We focus on designer installations, art and mirror hanging, climate controlled warehousing, full service receiving, as well as offer a custom database to simplify the moving process for our clients.

Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?

Chris Berg: As a husband, father and owner you face many obstacles. I have failed many times, but have never given up. I have learned from my mistakes and failures and with the help of an amazing family and spectacular team you push through and get better. I was given a chance when in the retail world with little experience, but I had the leadership qualities, drive and determination to be great. My general manager at Gap saw this and to do this day pushes me to be great. She has been a major influence on me.

Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?

Chris Berg: As I mentioned before, my wife and I did our first deliveries and struggled with a very heavy and large farm table. The clients looked at us like ‘what are they doing?’ From this, I knew I needed to learn more and hire to ensure my clients from then on received the best overall customer experience and service.

Jerome Knyszewski: Based on your experience and success, what are the five most important things one should know in order to lead a company from Good to Great? Please share a story or an example for each.

Chris Berg:

1. Find your why — I committed to building it and being the best.

2. Set the example — I started from the bottom and built my way to the top not with anything handed to me. Recognize the expectations, build a team and execute.

3. Be the best — Know your competitors and do it better.

4. Build your team — Surround yourself with an amazing team and treat them like family.

5. Learn and respond — Prepare to fail along the journey and do it better next time.

Jerome Knyszewski: Extensive research suggests that “purpose driven businesses” are more successful in many areas. Can you help articulate for our readers a few reasons why a business should consider becoming a purpose driven business, or consider having a social impact angle?

Chris Berg: It’s important that you utilize your company’s success to give back locally to the people who helped build your business. At Fully Loaded Deliveries, we contribute to charitable events throughout Arizona to show our appreciation. Additionally, we contribute labor at these charitable events. Our amazing teams help set up and distribute items from these events which in turn also helps to build more clientele.

Overall, incorporating a purpose-driven mindset into your company helps to ensure its success down the road. Chris Berg

Jerome Knyszewski: As you know, “conversion” means to convert a visit into a sale. In your experience what are the best strategies a business should use to increase conversion rates?

Chris Berg: The best strategy we use is focus on what’s in front of you. We really try and ensure the best overall experience for our customers and our customers are our means of advertising. By doing this, we will ultimately convert more potential clients into clients through word-of-mouth and our reputation.

Jerome Knyszewski: Of course, the main way to increase conversion rates is to create a trusted and beloved brand. Can you share a few ways that a business can earn a reputation as a trusted and beloved brand?

Chris Berg: The best way for business leaders to create a trusted and beloved brand is to deliver consistent results and show your value. Our clients appreciate and recognize our consistency when it comes to our results and work ethic. This helps to build trust and therefore creates loyal customers who will continue to utilize your services, as well as recommend your services to their colleagues, peers and friends. In order to deliver consistent results and show your value, you have to start with hiring quality employees and providing exceptional, ongoing training. If you simply hire individuals just to fill a position instead of waiting to find the right professional for the job, this will show in how your team delivers results to your clients. By thoroughly interviewing, screening and training employees, you will build a strong team that will be the foundation of your business.

Jerome Knyszewski: How can our readers further follow you online?

Chris Berg: You can follow me and Fully Loaded Deliveries at:

Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!

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