Meet Beth Nydick, Founder of Beth Nydick Media

by Jerome Knyszewski
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Beth Nydick, founder of Beth Nydick, talks about how to delegate effectively for the best results

Beth Nydick is a TV lifestyle expert, best-selling author, and founder of her own company called Beth Nydick Media. She is also an in-demand public speaker and panelist.

As a lifestyle expert and on-air personality, Beth Nydick has been featured in several highly rated TV shows and popular magazines, including The Dr. Oz Show, The Chew, The Tonight Show, Kitchen2Kitchen, Oprah Magazine, NJ Monthly, Nylon Magazine, Tori Burch, and Better Homes and Gardens. Currently, she helps entrepreneurs to “strategically prepare their business and gain exposure through collaboration and media so they can make their potential possible, increase credibility and their bottom line.”

Besides appearing on print and TV, Beth Nydick is also a Clean Cocktail Cookbook author. She has also produced TV shows. She co-wrote the best-selling “Clean Cocktails: Righteous Recipes for the Modern Mixologist,” which is a “resource guide on all things cocktail.” The book is designed to bring a “clean-living mindset to craft mixology, without the hangover.”

Beth Nydick follows the mantra of “Making Potential Possible,” which allows her to support entrepreneurs as they gain publicity to propel their businesses to the highest level. She also helps them “gain instant credibility and get their life-changing message in front of massive audiences by just doing the work.”

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Jerome Knyszewski: Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

Beth Nydick: I have spent over 10 years working as an online entrepreneur and health coach. My acumen for business had been sought out by other solopreneurs that wanted to increase their authority, but their businesses were not set up for success.

I co-wrote the comprehensive guide on all things “healthy cocktail”; Clean Cocktails: Righteous Recipes for the Modernist Mixologist. All the recipes use nothing but naturally low-calorie spirits; fresh juices loaded with vitamins; gentle sweeteners and anti-inflammatory spices, the perfect alternative to drinks that are typically loaded with refined sugars, artificial flavors, and dyes.

But I found myself counseling colleagues about their businesses and helping them understand and activate their maximum potential. I saw a hole in the foundations of my communities’ businesses. I knew that I could not only help them increase their bottom line but with direction could guide them to work collaboratively to increase their visibility and credibility.

I help entrepreneurs to strategically prepare their business and gain exposure through collaboration so they can make their potential possible, increase credibility and make their mark on the world. I also host, Behind the Spotlight. A podcast where we are taking your favorite entrepreneurs off a pedestal and onto a bar stool right next to you. We get behind the brand and learn something new about the people we love to watch and follow.

Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?

Beth Nydick: I consider giving up all the time. I feel it’s the true test of being an entrepreneur. If you can stick it out, you can keep moving the business forward. I focus on the feeling I get when I create a transformation in someone’s life. I had a client that wasn’t making progress, and I was having trouble getting through to her and the “real” problem she was facing. I remember doubting my skills as a mentor and my abilities to help my clients. But the more we worked together the more she released her blocks and moved into a new phase of her business. That evolution and my part in it is what drives me to succeed.

Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?

Beth Nydick: I don’t know if it’s the funniest, but I make mistakes all the time. Is making cocktails on live television and forgetting to add the ice? Or to muddle? Is that FUNNY? My first-time making cocktails on TV, I told the audience to muddle but I didn’t, I told them to add ice…I didn’t have any. I kept moving past it to the next cocktail and fingers crossed no one really noticed. What I learned was to be PREPARED, to create a checklist for each appearance or event, and to “make sure” I have everything I need.

Jerome Knyszewski: Can you please share your “Five Things You Need Toto Know Toto Delegate Effectively and Be Completely Satisfied Withwith the Results?” Please share a story or an example for each.

Beth Nydick:

  1. It’s time to let go!

We have to accept that we can’t do everything yourself, it is critically important. Giving up that control takes perseverance and perspective. We have to remember that letting go allows space for more success not less. Giving your team the responsivity will elicit confidence and dedication to the mission.

2. Count on your teams’ strengths.

Knowing the teammates’ strengths and leaning into them is your goal. Take a look at your team and delegate tasks based on their assets not their workload. Too many times we think because someone isn’t busy, they can do the job. NO!! Full STOP! It’s about skill not availability.

3. Get them to invest in the outcome.

The crucial point in delegating successfully is making sure the person you are delegating to is fully invested. — Just giving a task to a team member without an explanation of why it’s important or why their skill set is best suited, won’t get you the results you need.

4. Are you set up for success?

Describing what your needs are around the task and communicating the deadlines are crucial. If your team could read your mind, please tell the rest of us. Your explanation needs to be specific and include your expectations. The worst that could happen is confusion around what needs to be done and when. Saying, “Beth, could you take care of the marketing content? Is vastly different, then, “Could you look at the marketing plan for XYZ and let me know the 5 steps that needs to be taken for us to ABC by Friday at noon?” Clear and concise direction with time constraints.

5. Don’t expect perfection, your team is not you!

NO ONE will do anything like you do and if you are expecting 100% perfection then you will struggle to accomplish your goals. Setting your team up for failure with micromanaging or interference will drive not only your team crazy, it will drive you crazy too.

Delegating is designed to save you time, energy and bandwidth, taking tasks off your plate helps you, but you can also be the only factor in its failure.

Jerome Knyszewski: One of the obstacles to proper delegating is the oft quoted cliche “If you want something done right do it yourself.” Is this saying true? Is it false? Is there a way to reconcile it with the importance of delegating?

Beth Nydick: NO! If you want something done right don’t do it yourself unless it’s your zone of genius! That’s the hard stop. What are you really great at in your business? If a task doesn’t fit into that parameter, then it’s not for you to do.

Jerome Knyszewski: How can our readers further follow you online?

Beth Nydick: Follow me @bethnydick on FB & Instagram. You can also find me on LinkedIn.

Of course, you can also visit my website.

Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!

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