Chelsea Beyerman is currently the marketing manager of MOON Ultra, which creates small portable lights that attaches to mobile devices and laptops to give users the best lighting possible when they take selfies or other photographs. Users can adjust the light’s brightness and its color temperature, allowing them to capture the best light no matter the circumstance or environment. During the pandemic, more users have picked up MOON lights to brighten up their workspaces, especially when attending a Zoom meeting.
As marketing and brand manager, Chelsea Beyerman has contributed in the development of the company’s branding, in terms of its “overall look, feel, tone of voice, aesthetic,” which she translated to the “branded website, social media pages, marketing materials and investor materials.” She also guides the brand and delivers best practices for collaborations with other brands, “influencer activations, partnerships, social media strategy, and go-to-market tactics.” Also, she manages all communications and activations with influencers, which includes “reporting, budget, and post-mortem analysis.” For her work, she has helped MOON get a spot on Time Magazine’s 25 Top Products of CES 2020. She has also facilitated and managed MOON’s collaborations with media outlets like Revolt.TV and Nomad Goods.
Prior to MOON, Chelsea Beyerman also worked in influencer activations at RhythmOne. She was also the media planner and buyer for Off Madison Ave.
Check out more interviews with engaged marketers here.
Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Chelsea Beyerman: The thing that makes MOON really special is the team behind it. We are an incredibly diverse group of people with an amazing array of skills and passions. It’s the culmination of our collective energy that is the driving force behind making MOON a success.
One great story is from the year we hosted the official SXSW Opening Party. As a full team, we had never met each other, but within seconds of walking in the door everyone (and their friends and families) were sitting at the table, counter, floors, anywhere there was space, putting together MOONs (literally gluing the pieces together!). The sheer number of people giving their time to make sure everything that week was a success is a testament to the incredible passion behind this project.
Jerome Knyszewski: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Chelsea Beyerman: Don’t forget that what we do is about is ultimately about creativity. While we may get lost in the day-to-day dealings in making something amazing happen, don’t forget that what we do is part of a larger, beautiful creative process.
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Chelsea Beyerman: Most certainly. I would not be so heavily involved in the influencer marketing industry now if not for the person who originally recruited me to become part of the influencer team at RhythmOne, Caitlin Lucey. She trained and coached me in everything that is the foundation of what I do today.
Jerome Knyszewski: Ok thank you for all that. Now let’s shift to the main focus of this interview. Delegating effectively is a challenge for many leaders. Let’s put first things first. Can you help articulate to our readers a few reasons why delegating is such an important skill for a leader or a business owner to develop?
Chelsea Beyerman: Absolutely. If you cannot delegate, the ultimate outcome is all that work is put back on your plate and becomes your responsibility. One cannot be a jack of all trades in this sense, because you will just then be a master of none. Things will slip, you will fall behind, and it will be a net negative.
Jerome Knyszewski: Can you help articulate a few of the reasons why delegating is such a challenge for so many people?
Chelsea Beyerman: I think one of the reasons is trust. You have to trust your team, and they have to trust you. If you invest the time in your employees, train them, and learn their work styles, you’ll be able to understand how to collaborate easily and effectively.
A lot of people also have a hard time “letting things go,” meaning they feel that the job is theirs, and by letting someone else take on that responsibility, they somehow become less valuable or underutilized within the organization. This obviously is not usually the case, and should be seen as a positive, as it means that your time is being recognized and appreciated, and you are now going to be able to focus on larger tasks.
Jerome Knyszewski: In your opinion, what pivots need to be made, either in perspective or in work habits, to help alleviate some of the challenges you mentioned?
Chelsea Beyerman: Investing time upfront in training your team members and creating a standard workflow can help immensely. Get to know who you’re working with, take the time to understand their needs and preferences in terms of workflow, and figure out the best way to mesh your workstyle and theirs.
In terms of “Letting things go,” once you’ve gotten to know your team members and can trust them to take on certain tasks, it really comes down to larger trust within the organization that you are valued and your work is being appreciated and recognized.
Jerome Knyszewski: Thank you for all of that. We are nearly done. You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Chelsea Beyerman: I would solve homelessness! Providing quality mental healthcare, addiction treatment, providing education and training, and providing a stable network to rely on.
Jerome Knyszewski: How can our readers further follow you online?
Chelsea Beyerman: You can find me on LinkedIn!
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!
