20 Free Twitter Tools for Small Businesses

by Latisha Bovey
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Twitter is the place for real-time news. It’s also a powerful platform for promoting and communicating your brand. And with the right tools, Twitter can help a small business reach a big audience.

Here is a list of Twitter tools for small businesses. There are tools to track and manage followers, discover and share content, monitor brand presence, run group chats, and more. All of these tools offer free plans. Many also have premium versions with expanded features.

Twitter Tools for Businesses

TweetDeck is a dashboard application for Twitter with customizable columns for real-time tracking, organizing, and engagement. Track the user’s Twitter timeline, mentions, direct messages, trends, hashtags, tweets, and more. Monitor multiple timelines in one easy interface. Schedule tweets. Filter searches based on criteria such as engagement, users, and content type. TweetDeck is available as a web app, macOS app, and a Chrome app. Price: Free.

TweetDeck home page.

TweetDeck

Buffer helps plan, collaborate, and publish content on social media to build an audience and grow a brand. Create drafts, get feedback, and coordinate and refine content as a team. Run a preset publishing schedule for each social account. Tailor your posts for each social network. Price: Free plan provides three social channels and 10 scheduled posts. Paid plans start at $15 per month.

Tweet4me lets you schedule tweets via direct message. Send a direct message with a prefix that says when you want to schedule the tweet. Tweet4me schedules the tweet, posts it, and notifies you via Boxcar. Price: Free.

ContentCal is a platform to plan and publish social media posts. Collaborate on upcoming posts, share ideas with the team, and use approval workflows for content. Reply to tweets, Twitter direct messages, Facebook comments, and Facebook Messenger. Select top-performing content, assess individual posts against relevant metrics, and report on monthly results. Price: Free Hobbyist plan allows up to four social profiles, one calendar, and 10 posts per month. Paid plans start at $17 per month.

Home page of ContentCal.

ContentCal

SocialMention is a social media search and analysis platform that aggregates user-generated content into a single stream. Track and measure what people are saying about you, your company, your product, or any topic in real-time. SocialMention monitors 100-plus social media properties directly, including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. Price: Free.

Twitonomy is a web and mobile app for Twitter analytics — to monitor, manage, track, optimize, and report your activities. Get in-depth statistics on any Twitter user, insights on your followers, mentions, analytics on hashtags, and more. Monitor your interactions with other Twitter users. Easily find out who you follow but don’t follow you back. Price: Free. Premium plan is $19 per month.

Followerwonk is a social analytics tool to track and analyze Twitter followers. Track your follower gains and losses, compare Twitter accounts, run global searches in Twitter bios, and analyze any account’s followers. Price: Basic is free. Paid plans start at $29 per month.

Home page of Followerwonk

Followerwonk

Daily 140 provides a daily email with the most recent follows and favorites of Twitter users. Learn from influencers, keep tabs on competitors, and explore via others’ social activities. Price: Free.

BuzzSumo lets you analyze what content performs best for any topic or competitor. Enter a keyword or domain to discover top content and the number of shares across Twitter, Facebook, Pinterest, and Reddit. Price: Basic is free. Pro plans start at $79 per month.

Mentionmapp is a tool to see a “map” of your Twitter community. Each user is connected to the people and hashtags mentioned the most in recent tweets. On the map, click a node to explore its “neighborhood.” Price: Free.

Home page of Mentionmapp

Mentionmapp

Tweriod provides you with the best times to tweet. Analyze your tweets and your followers’ tweets (up to 1,000 followers) to start tweeting when it makes the most sense to reach others. Price: Free.

Trends24 lets you track the latest Twitter trending topics and hashtags — globally or in your country or city. In the timeline view, see trending topics for each of the last 24 hours. Cloud view lists the topics that are most talked about. Price: Free.

Warble Alerts is a free tool for once-a-day email alerts for Twitter. Track keywords, phrases, hashtags, mentions, and more. Price: Free.

Home page: Warble Alerts

Warble Alerts

Twubs is a registry to schedule a hashtag for an upcoming Twitter chat. Also, through Twubs chats show up instantly on the feed. Price: Free.

Mention is a platform to monitor content across the web to pinpoint conversations, uncover and analyze trends, and publish posts. Get alerts and reports. Filter and analyze posts from multiple sources. Plan and manage multiple social accounts. Price: Free plan allows three social accounts and up to 1,000 mentions. Paid plans start at $25 per month.

SocialRank lets you identify, organize, and manage your social media audience. Create a report to sort your followers based on their influence, follower count, or engagement metrics. Filter follower data by location, interests, and bio identifiers. Price: Basic Twitter account is free. Paid plans start at $99.99 per year.

Home page of SocialRank

SocialRank

Trendsmap shows you the latest Twitter trending hashtags and topics from anywhere in the world. Browse by locations or tops tweets. Paid plans let you analyze historical info (hours, days, weeks, months) to find trends, and provide alerts. Price: Free. Paid plans start at $25 per month.

Pablo is a tool by Buffer to create engaging images quickly for your social media posts. Type in your text and choose and images via Unsplash, or upload your own image and then style it and the text to create your post. Price: Free.

Commun.it is a community management tool for small businesses. Monitor your mentions and conversations — with high-value content first. Track negative and positive tweets. Find and share top curated content with your followers. Discover new followers for your business. Post at ideal times, and keep track of your progress. Price: Free for one social profile and a limit on daily analytics and weekly engagements. Paid plans start at $19.99 per month.

Periscope is Twitter’s app for broadcasting live video from your smartphone. Going live will instantly notify your followers, who then can join, comment, and send you hearts in real-time. When you broadcast live on Twitter, you’ll tweet a link so that Twitter followers can watch on the web or in the app. Price: Free.

Home page of Periscope

Periscope

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