Nowadays we spend a lot of time on social media and whenever we see video content we either like it or not by seeing the first few seconds of it. This means the decision to watch a video depends on the first few seconds.
So if you have a business trying to promote your product and services through video marketing then there some do’s and don’ts that you should follow. If you want to your video to make an impact on your customer’s mind.
So here are the top 3 dos and don’ts that you should follow.
Do’s of Video Marketing
Authenticity
This is one of the most important things which you should do while creating a video. There should be authenticity more than anything in the video.
All the social media platforms are bombarded with a lot of video content on a daily basis. Due to which the customers nowadays have a pretty good idea as to the content shown in the video is real or just to disguise them. So make sure you add a flavour of reality to your content.
Business Goals
This is one of the mistakes that is made by almost every new business that starts with video marketing. They only focus on sharing video content be whatever the type with the purpose of reaching more customers.
Which is right to some extent. But instead of just sharing content. They should focus on creating a video marketing plan that aligns with their marketing or business goals. So that they don’t miss out on the opportunities.
To give you an idea, if you want to create brand awareness. Then you should create “About Us” videos as they would be more beneficial to you in creating brand awareness as compared to another type of videos.
If you are looking to sell a product then you should create a product demonstration video. So whenever you are planning a video marketing strategy look for a long-term goal or an end goal. So that you can decide in the early stages what needs to be done to achieve the desired goal.
Edu-Tainment
Create videos that offer edu-tainment. If you are hearing this term for the first time. Then let us tell you these are the videos that are created with the intention of providing education with entertainment. In simple terms, this type of videos content is both educational and entertaining.
As in today’s time, all of us want the video to be engaging even if the topic of the video is boring. So if your video doesn’t have anything like this then you really need to plan out something new and include it into your video marketing strategy. If you don’t know how to create videos like these. Then hiring a video production company can help you solve this issue. As these production houses are trained in creating videos like these and have all the materials that are required to create videos like these.
Don’ts of Video Marketing for Your Business
Call-To-Action
Never ever forget to add a call-to-action button in the end of every video. So that once your video ends a viewer has a clear path to action as to what he or she has to do next. If they are interested in the product or service.
The call-to-action button can be added in many different forms such as text and audio. Having a CTA in more than one form increases the chances of getting more conversions.
Subtitles
There are many chances when we watch a video without audio. So how can we expect it won’t happen with our audience. So to tackle this you need to include subtitles in your video for any dialogue or voice-over and consider calling out key messages with graphic on-screen text.
This makes sure that if a user is watching your video without audio. He or she can still understand the message by reading through the text. This small step can help you boost your conversions by 20%.
No to Competitors
This is what a human being will normally do. Before starting to create the video for my own business. We’ll look at what others are doing and this a very big mistake.
We’ll now you might be thinking why we should not do this. The answer is simple you look at a competitor’s video to know what is working for him by looking at his stats.
But you need to understand you can’t see all the stats. Yes, you can see some of the metrics such as engagement numbers and view counts. But if you will only look at this then you’re one step removed from the important figures like ROI or conversion rates.
A video can be performing well in the form of views, likes, or shares. But these stats don’t tell us about the number of conversions the business is getting. There are chances that your competitor might have a different goal as compared to what you have with the video.
This is why we don’t recommend looking at the content of your competitors before or while creating a video marketing strategy for your business.
We hope that these pointers will help you with your video marketing strategy creation. If you are looking for ad film production houses in Delhi then you can check them out. As they are currently one of the best companies that are offering all-in-one video production and marketing services. So make sure to have a look at The Camera Man.
